SEARCH ENGINE ADVERTISING - SEA / PAID ADS
SEA / PAID ADS
A user searches an average of 3 to 4 times per day in a search engine. There are 2 trillion search queries per year. By far the most frequently used search engine is Google. Google has a global market share of about 85% in desktop search, and has become synonymous with Internet search. So if you’re not represented there, you’re effectively invisible online.
SEARCH ENGINE ADVERTISING (SEA) QUICKLY EXPLAINED
Search Engine Advertising (SEA) is a sub-segment of search engine marketing and refers to the placement of paid advertisements in search engine results pages (SERPs) of search engines such as Google, Bing (Microsoft) or Yahoo! Beforehand, keywords are defined under which the text ads are displayed above the organic search results, also known as keyword advertising or search ads. Another form of SEA is display ads, which are advertisements on partner websites of search
engines.
EXPERTS FOR SEARCH ENGINE ADVERTISING
As a search engine advertising agency, our experts offer optimal support for your search engine
advertising activities. From target group and keyword research to competition analysis and
campaign planning to creation or support and optimization – we accompany you all the way
COSTS OF SEARCH ENGINE ADVERTISING (SEA)
The advertiser incurs costs when users click on the ad – billing is therefore per click (“Cost per Click (CPC)”). The cost per click depends on the positioning of the ad, the competition for the corresponding keyword and the quality factor of the Google Ads account. The following applies: The more contested a search term, the higher the CPC. The available budget
per click is compared with the quality factor of an advertiser and multiplied in one action. The ads with the highest results are placed in the TOP positions.
SEA STRATEGY: KPIS, ADVERTISING BUDGET & AD FORMS
Before starting a campaign, the definition of a SEA strategy is indispensable. It is the basic prerequisite to be able to strategically align with the relevant keywords and advertising media. The strategy is based on previously fixed key performance indicators (KPIs) that make the campaign success measurable. The advertising budget is also controlled in such a way that necessary measures for budget optimization can be taken in good time.
Together, we determine the most suitable forms of advertising for you, including
Search Ads
Google Display Network Ads
Google Shopping Ads (Product Ads)
Google MyBusiness Ads (Local SEA)
YouTube Video Ads
Remarketing Campaigns (Retargeting)
Take advantage of the experience of our trained SEA Experts and run target group-oriented
campaigns that contribute to your online success. In our cooperation, we rely on complete
transparency and openness. Regular exchange and personal contact are very important to us. In
addition to SEA, we also cover the areas of search engine optimization (SEO), email marketing and
social media as well as lead gen and phone sales.
